Here are the TOP 5 Tips to Improve your Martial Arts School / Gym



# Getting Found More Easily – Start By Using All The Free Tools

# Presenting The Right Message – Telling Your Story Using The Right Mediums

# Presenting Your Products Clearly – Create Long Descriptions Of Your Programs

# Offer A Special Deal ‘Call To Action’ – Giving Visitors The Reason To Join Now

# Managing The Enquiry To Client – Locking Enquiries Into Automated Communication

# Getting Found More Easily – Start By Using All The Free Tools

There are a number of free club directories to list your schools and they act like a mini website, with the ability to link back to your main site and manage the enquiries. These directories and other business / local community ones are all mainly free, with the option to upgrade and get further / functionality.

If you are not in them, you are missing out because the good ones, will have you ranking alongside your own website and push out the competition.

Will it take you time to set them up? Of course it will, but if you prepare all your assets first with appropriately named images, video links and text at the ready, it will be faster.

BIG MISTAKE – Don’t be lazy, write different content for each directory which will include multiple ‘special offers’ because this will last year for 6 months or so. Go into them every few months and update / add more content on descriptions / events etc.

What are the two best ones and why?
https://clubs.martialartsaustralia.com.au/

https://www.imacoachingcouncil.com/join

They are free, the consumers use them, they rank higher than others, you can add a lot of content, it has a Google Map to guide people to your club and it has automated email responses to each enquiry.

# Presenting The Right Message – Telling Your Story Using The Right Mediums

Always keep checking your public messaging, whether its fixed on your website or its constantly being posted in social media. Take the time to analysis what you have previously said before posting out something new. Check what the response was to the last ‘call out / special offer’, if it was good, repeat it. Think about the timing of your last post, was it the message or just the timing that made it work or fail.

Mixing professional images with text helps present a powerful message and of course video is the ultimate medium, to make the greatest impact. Spend the time to storyboard your campaigns and do your research to find what consumer ‘special offers’ work and how can you add to them. There are lots of free / cheap resources you can use to create powerful graphics and videos available online and through MAA membership.

# Presenting Your Products Clearly – Create Long Descriptions Of Your Programs

Ask other people to read your website information around you’re the about section, class descriptions, coach qualifications, goal setting (what you get) etc, to see what message they get. Does it instil confidence to the reader that you run a professional facility and that the needs of your members will be fulfilled.

Classes / Styles / Programs – Describe what members will actually do in each activity, what they will achieve, how they will feel and that they will be safe because of your professional equipment and the highest qualified instructors coaching them.

By building comprehensive instructor profiles with all their qualifications and experience you instil more confidence in the consumer and they are more likely to chose your club to enrol. Adding an industry 5 Star Coach / Instructor Rating raises the overall profile of the club and therefore attracts more members.

# Offer A Special Deal ‘Call To Action’ – Giving Visitors The Reason To Join Now

We all know consumers need a reason to do it now, this can be based upon their own motivation or by you prompting them. People take action because of a number of factors and price / fear of loss are the strongest. So present an appealing offer and put a time limited to it

# Managing The Enquiry To Client – Locking Enquiries Into Automated Communication